Values differences. The difference in values is mainly reflected in the opposition between individualism and collectivism. Chinese people’s core value is collectivism that it considered the harmonious interpersonal relationships are the foundation of society. Chinese treasures and attaches great importance to specific collective interests or value. The core of American cultural values, that is, the individualist individual-based philosophy of life. Its main elements are the belief that individual value, attaches great importance to personal freedom, and the emphasis on individual self control and self control and self development. China is a “collective” as the value of the country and advocate groups value higher than the value of the individual, the individual as a member of the collective. Emphasize the individual and the collective of “harmony”, emphasizes individual social obligations and responsibilities, emphasizing the strength of the collective and individual constraints. Such collectivism in business activities in the interests of individuals subject to the collective interests, corporate interests to national interests; in order to keep with the Group has been able to sacrifice their own submerged; personal achievement is the result of the collective members of the joint efforts and help, should share with the group. In order to emphasize the collective, often use collective personal pronoun “we”, “our schools” rather than individual personal pronoun “I” and “my school”. “This kind of individual, individuality and culture features caused a verbal communication unique courtesy.” Who dinner always said “craft, food, please include” other people’s sincere praise often say “where, where, far.” The interpersonal contacts, the Chinese people are very considerate of others, ask questions, cold and warm hearts, dedicated. In the communication on the concept of “Privacy” was very unimpressed. Family, marriage, children, work, income, etc. ask you on each other’s concerns.